series of public service announcements advocating
ideas of love and tolerance toward people, nature
and the planet will soon appear on Armenian television.
The "People's Planet" series has been
produced by Internews and is sponsored by UNICEF.
Eight video stories, two minutes each, are based
on quotations of world-known humanists of various
culture and epochs such as Federico Fellinni,
William Saroyan, and Antoine de Saint-Exupery.
The heroes of the brief stories are children whose
ingenuous manners made the show bright and colorful.
"People's Planet reminds the viewers what
they lose when they grow up from their childhood,"
says David Matevosyan, the director and producer
of the stories.
Ani and Armen Ghazaryan took part in a piece
"That story is about children whose hands
are always dirty and adults who sometimes washing
their hands remember their own prankish childhood,"
says nine-year old Ani.
Ruzanna Khachatryan, 15, took part in the video
piece "Dancer", about a deaf girl who
cannot dance because she can't hear music.
Then the girl dances following the teacher's
advice that she should feel the music and the
music should be inside her.
Ruzanna easily got into the role, because she
in fact played herself, as she has a hearing impairment
that limits her sound perception to 30 percent.
Doctors say a digital hearing aid could restore
her hearing almost to almost 100 percent. But
such a device is too expensive for her family.
"The role was interesting to me because
I like to dance," she says.
The public service announcements are a rare phenomena
on Armenian channels. Matevosyan says he hopes
that the daily contacts with the elements of the
world culture may evoke viewers' desire to investigate
people's planet and the pearls of world culture.
"This genre requires labor-intensive work,"
he says. "The pieces should be short like
ads and should tell a lot. But they are not commercials
and we should expect nothing but people's sympathy
towards the stories."
The project cost about $4,000 and Matevosyan
says soon more clips will be shot focusing on
different problems and eternal cultural wealth.