- Independent Journalism From Today's Armenia
 April 11, 2003 

World View: New television campaign aims at a moral message

Director Matevosyan worked with Ani Khazaryan (left) and Ruzanna Khachatryan.A series of public service announcements advocating ideas of love and tolerance toward people, nature and the planet will soon appear on Armenian television.

The "People's Planet" series has been produced by Internews and is sponsored by UNICEF.

Eight video stories, two minutes each, are based on quotations of world-known humanists of various culture and epochs such as Federico Fellinni, William Saroyan, and Antoine de Saint-Exupery.

The heroes of the brief stories are children whose ingenuous manners made the show bright and colorful.

"People's Planet reminds the viewers what they lose when they grow up from their childhood," says David Matevosyan, the director and producer of the stories.

Ani and Armen Ghazaryan took part in a piece "Clean Hands".

"That story is about children whose hands are always dirty and adults who sometimes washing their hands remember their own prankish childhood," says nine-year old Ani.

Ruzanna Khachatryan, 15, took part in the video piece "Dancer", about a deaf girl who cannot dance because she can't hear music.

Then the girl dances following the teacher's advice that she should feel the music and the music should be inside her.

Ruzanna easily got into the role, because she in fact played herself, as she has a hearing impairment that limits her sound perception to 30 percent. Doctors say a digital hearing aid could restore her hearing almost to almost 100 percent. But such a device is too expensive for her family.

"The role was interesting to me because I like to dance," she says.

The public service announcements are a rare phenomena on Armenian channels. Matevosyan says he hopes that the daily contacts with the elements of the world culture may evoke viewers' desire to investigate people's planet and the pearls of world culture.

"This genre requires labor-intensive work," he says. "The pieces should be short like ads and should tell a lot. But they are not commercials and we should expect nothing but people's sympathy towards the stories."

The project cost about $4,000 and Matevosyan says soon more clips will be shot focusing on different problems and eternal cultural wealth.


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  Photo of the week
  Drawing Criticism
Click on the photo above to enlarge

Drawing Criticism

An exhibition of cartoons has been on display at Moscow Cinema since April 1. It is the first such exhibit in 17 years and not everybody is pleased about whose work was included. Among the aggrieved was this group of young cartoonists whose cartoons were not selected. They rallied outside the cinema Monday, wearing their work.



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