trends and phenomena from the West are faster
reaching Armenia than others. But they get here
eventually, as evidenced by a television commercial
that began appearing recently on Shant TV:
"Who wants to be a millionaire?", the
ad asks, echoing the rather rhetorical question
that has been answered in 101 countries since
1998. Now, Armenia.
"Call 0 90 11 11 if you wish to win a million,"
the commercial teases.
Shant, one of Armenia's most popular stations,
has obtained broadcast to the wildly successfully
British quiz show and says it will begin the local
version after evaluating the number of responses.
"Who Wants to Be a Millionaire" is
already part of the TV culture in Russia, Ukraine,
Georgia and Azerbaijan.
Local producer of the game Artashes Parsadanyan
believes that Armenian society is not only ready
for the show but has been waiting for it for a
game hasn't failed in 101 countries. It enjoys
big popularity everywhere. I don't think it will
be different in our country," says Parsadanyan.
Its popularity may not be different, but the
questions fired at contestants will be.
The difficult questions will be designed to test
a contestant's knowledge of Armenian-related facts.
Ashot Gomtsyan, who has previous game show experience,
has been chosen as a special editor to come up
with questions that will have relevance to the
Since the show became a hit five years ago in
Great Britain, it has offered contestants chances
to win one million pounds sterling. When it jumped
the ocean to America, the show offered $1 million.
In Armenia, the payoff would be five million drams.
"The game itself is very versatile and our
goal is to integrate the Armenian audience to
the standards of the international show,"
Potential contestants call the advertised telephone
number and give their qualifications for becoming
a contestant. Also, a computer randomly selects
a certain number of potential contestants. The
final decision on players will be made by Shant
executives who will choose eight contestants for
the broadcast which will air twice each weekend.
to Shant's agreement made with the British owner
of the show, the format will be the same as in
Britain and other countries. The set will feature
dramatic sound effects and lighting that emphasize
the tension of trying to earn the big prize.
Actor Ashot Adamyan has been chosen as the show's
Hasmik Martirosyan, 37, from Yerevan says she
has watched "Who Wants to be a Millionaire"
on Russian public TV.
"I'm a big fan," Martirosyan says.
"I never thought it would be in Armenia as
well. It is an opportunity that must be made the